The Discovery
The Farm Challenge
By the 1970s, dairy farmers faced a growing problem.
By the 1970s, dairy farmers faced a growing problem. As herds got larger, it became harder to know when each cow was ready to breed. Missing the right window meant lost months of milk production and wasted money. Artificial insemination had revolutionized breeding, but it only worked if you timed it right. Scientists knew that GnRH — the same hormone Schally and Guillemin had discovered in humans — also controlled reproduction in cattle. If you could give cows a precise dose of synthetic GnRH at the right time, you could synchronize their breeding cycles and take the guesswork out of reproduction.