The Discovery
The Convenience Problem
Why Good Drugs Weren't Good Enough
By the mid-2000s, GLP-1 drugs were proving their worth. Exenatide (Byetta) lowered blood sugar and helped patients lose weight. But there was a problem: patients had to inject it twice a day, every day, right before meals.
For many people, that was just too much. Studies showed that nearly half of diabetes patients stopped taking their medications within the first year. Missed doses meant uncontrolled blood sugar, which meant kidney damage, blindness, amputations, and heart attacks down the road.
The math was brutal: a drug that works perfectly but isn't taken is worse than a mediocre drug taken every day. Pharmaceutical companies raced to create longer-lasting GLP-1 drugs. The prize was a once-weekly injection — something so convenient that patients would actually stick with it.