1987-2002
The Botox Era Begins
When Poison Became Beauty
In 1987, the FDA approved botulinum toxin — one of the deadliest substances known to man — for treating eye muscle disorders. Doctors quickly noticed an unexpected side effect: patients' wrinkles disappeared around the injection sites.
By 2002, Botox was officially approved for cosmetic use. It worked by blocking the nerve signals that tell muscles to contract. No contraction, no wrinkle. The results were dramatic, and celebrities flocked to dermatologists' offices.
But Botox had downsides. It required injections. It was expensive — hundreds of dollars per treatment. It could cause a 'frozen' look if overdone. And many people simply didn't want needles in their face. The beauty industry began searching for alternatives.